Handeul Kim

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<channel>
	<title>Handeul Kim</title>
	<link>https://handeulhailey.works</link>
	<description>Handeul Kim</description>
	<pubDate>Fri, 30 Oct 2026 14:28:28 +0000</pubDate>
	<generator>https://handeulhailey.works</generator>
	<language>en</language>
	
		
	<item>
		<title>Index</title>
				
		<link>https://handeulhailey.works/Index</link>

		<pubDate>Fri, 17 Mar 2023 03:10:51 +0000</pubDate>

		<dc:creator>Handeul Kim</dc:creator>

		<guid isPermaLink="true">https://handeulhailey.works/Index</guid>

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&#60;img width="1400" height="1400" width_o="1400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/635153730598c622c56f3ca0aaedbfac546093e661143a67af2148dfffac50c5/Yakgwa-Thumbnail.gif" data-mid="241251065" border="0"  src="https://freight.cargo.site/w/1000/i/635153730598c622c56f3ca0aaedbfac546093e661143a67af2148dfffac50c5/Yakgwa-Thumbnail.gif" /&#62;
︎ Haii ︎︎︎ Branding &#124; Package Design

	
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︎ Be The People Festival Tour ︎︎︎ Experiential &#124; Event Design &#124; 🔒&#38;nbsp;Password Upon Request


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︎ Modelo x Tales of the Cocktail ︎︎︎ Experiential &#124; Event Design&#38;nbsp;&#38;nbsp;


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︎ Apple WWDC ︎︎︎ Digital Design &#124; 🔒 Password Upon Request


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︎ Potluck ︎︎︎ Brand Application &#124; Visual Communications &#124; Social Media


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︎ National Air and Space Museum ︎︎︎ Branding &#124; Identity Design


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︎ Mo ︎︎︎ Branding &#124; Identity Deisgn &#124; UI/UX


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︎ Weekend Festival ︎︎︎ Branding &#124; Identity Design


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	<item>
		<title>Info</title>
				
		<link>https://handeulhailey.works/Info</link>

		<pubDate>Fri, 17 Mar 2023 01:57:49 +0000</pubDate>

		<dc:creator>Handeul Kim</dc:creator>

		<guid isPermaLink="true">https://handeulhailey.works/Info</guid>

		<description>
	

Handeul (/haan-dl/) is a graphic designer based in Seoul and New York, specializing in brand, digital, and experiential work.  When she’s not designing, she loves making her own matcha or dancing to house music.
Open to work or collaborate, let’s create something cool together!
✿&#38;nbsp;kimhandeulkim@gmail.com&#38;nbsp;✿


	Education
School of Visual ArtsNew York, NY
BFA Design


	Experience
Freelance Designer (at) PotluckMarch ’25 - Present
Graphic Designer (at) Factory360
New York, NYSeptember ’24 - June ’26

Freelance Designer (at)&#38;nbsp;PDA
New York, NY
June ’24 - September ’24
Graphic Designer (at) Apple [via Rose Int.]March ’24 - June ’24
Designer (at)&#38;nbsp;Decimal Studios
Brooklyn, NY
June ’23 - March ’24
Design Intern (at) Decimal StudiosBrooklyn, NY

June - August ’22 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 


	Exhibition
Make Yourself at Home
New York, NY
February ’26
︎︎︎ Website
There is Nowhere (at) :iidrr Gallery
New York, NY
May ’24
︎︎︎ Interview


	Social
LinkedIn


︎&#38;nbsp;Are you interested in my side project &#38;lt;PARK HERE NEW YORK&#38;gt;?&#38;nbsp; --&#38;gt; &#38;nbsp;@parkhere.ny 


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	<item>
		<title>Haii</title>
				
		<link>https://handeulhailey.works/Haii</link>

		<pubDate>Fri, 11 Jul 2025 14:05:41 +0000</pubDate>

		<dc:creator>Handeul Kim</dc:creator>

		<guid isPermaLink="true">https://handeulhailey.works/Haii</guid>

		<description>
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	Haii︎︎︎ brand identity&#38;nbsp; [브랜딩]︎︎︎ packaging&#38;nbsp; [패키징]︎︎︎ confectionery&#38;nbsp; [디저트]
	Derived from the Korean word for 'Sun,' Haii casts a new light on traditional delicacies. Just as the sun provides warmth and life, Haii illuminates the rich heritage of Korean desserts including Yakgwa, Dasik, Junggwa, and Yugwa with a modern vibrancy. Amidst the global rise of K-culture, Haii reimagines these treats not just as food, but as a radiant experience of joy and connection.우리말 '해'에서 이름을 따온 Haii는 전통 한과에 새로운 시선을 더합니다. 해가 온기와 생명을 전하듯, Haii는 약과, 다식, 정과, 유과로 대표되는 한과의 깊은 유산을 현대적으로 생동감 있게 재해석합니다. 모두가 K-컬처에 주목하는 지금, Haii는 이 전통 디저트를 단순한 음식이 아닌, 즐거움을 나누며 빛나는 하나의 경험으로 새롭게 그려냅니다.


Partnered with:&#38;nbsp;Jueun Kim&#38;nbsp;


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&#60;img width="1800" height="2160" width_o="1800" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4e5300fdada90f1ba04911d24459dd7cde19936daa2a942df0ae53397f7d78cb/Haii-Die-Cut_YAKGWA.png" data-mid="241058169" border="0"  src="https://freight.cargo.site/w/1000/i/4e5300fdada90f1ba04911d24459dd7cde19936daa2a942df0ae53397f7d78cb/Haii-Die-Cut_YAKGWA.png" /&#62;
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&#60;img width="1800" height="2160" width_o="1800" height_o="2160" data-src="https://freight.cargo.site/t/original/i/eb1318928d432ef36eb1bbd054672825658ecffda95f286c50d9ad945e57f2b2/Haii-Die-Cut_JUNGGWA.png" data-mid="241058171" border="0"  src="https://freight.cargo.site/w/1000/i/eb1318928d432ef36eb1bbd054672825658ecffda95f286c50d9ad945e57f2b2/Haii-Die-Cut_JUNGGWA.png" /&#62;
&#60;img width="1800" height="2160" width_o="1800" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c1e08831d13280553a46cfd949fcc9c06efad09d534a29412d6d233240dd7eea/Haii-Die-Cut_YUGWA.png" data-mid="241058172" border="0"  src="https://freight.cargo.site/w/1000/i/c1e08831d13280553a46cfd949fcc9c06efad09d534a29412d6d233240dd7eea/Haii-Die-Cut_YUGWA.png" /&#62;

	
&#60;img width="2106" height="1584" width_o="2106" height_o="1584" data-src="https://freight.cargo.site/t/original/i/023fa66b147b315f6b650a084936384e4d7baa5ee086346de026a74114670c61/Haii-Brand-Guideline_NEW.png" data-mid="241227363" border="0"  src="https://freight.cargo.site/w/1000/i/023fa66b147b315f6b650a084936384e4d7baa5ee086346de026a74114670c61/Haii-Brand-Guideline_NEW.png" /&#62;

	
&#60;img width="1728" height="1728" width_o="1728" height_o="1728" data-src="https://freight.cargo.site/t/original/i/4898552bce915ccf317ac3054f826227612b73a17e94ab03feda27c35dd76575/Haii-Blue-Green.png" data-mid="241227945" border="0"  src="https://freight.cargo.site/w/1000/i/4898552bce915ccf317ac3054f826227612b73a17e94ab03feda27c35dd76575/Haii-Blue-Green.png" /&#62;

	
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc3bde64b10501c730a5ca25a20feaabf05a5c77ab1ec449f5fdf44d89a338f0/icon-morphing.gif" data-mid="241227906" border="0"  src="https://freight.cargo.site/w/1000/i/bc3bde64b10501c730a5ca25a20feaabf05a5c77ab1ec449f5fdf44d89a338f0/icon-morphing.gif" /&#62;

	
&#60;img width="1728" height="1728" width_o="1728" height_o="1728" data-src="https://freight.cargo.site/t/original/i/55f39f2e04982b7a359c89afc0bd69a5824f53639166c7ae31b0e8b743ad998b/Haii-Green-Brown.png" data-mid="241227946" border="0"  src="https://freight.cargo.site/w/1000/i/55f39f2e04982b7a359c89afc0bd69a5824f53639166c7ae31b0e8b743ad998b/Haii-Green-Brown.png" /&#62;


	&#60;img width="1680" height="2300" width_o="1680" height_o="2300" data-src="https://freight.cargo.site/t/original/i/4aeed9f67f2f6be872635486347e391de0ea7316979897bbcbfa9fd42760cabf/Haii_Business-Card_Mockup.png" data-mid="241227634" border="0"  src="https://freight.cargo.site/w/1000/i/4aeed9f67f2f6be872635486347e391de0ea7316979897bbcbfa9fd42760cabf/Haii_Business-Card_Mockup.png" /&#62;
	
	&#60;img width="1680" height="2300" width_o="1680" height_o="2300" data-src="https://freight.cargo.site/t/original/i/e045375146db767957ca35b2a4d79d71f5940449e1e77cdd33ae52645ca805fb/Haii_Business-Card_Texture-2.png" data-mid="241227640" border="0"  src="https://freight.cargo.site/w/1000/i/e045375146db767957ca35b2a4d79d71f5940449e1e77cdd33ae52645ca805fb/Haii_Business-Card_Texture-2.png" /&#62;
	

&#60;img width="1351" height="700" width_o="1351" height_o="700" data-src="https://freight.cargo.site/t/original/i/d5cf6921561c53fbc3b68c42f3c21db3c58a1cf8ebc92e9a13a2fb82257777db/Haii-Small-Cards_New_Yakgwa_2.png" data-mid="241250546" border="0"  src="https://freight.cargo.site/w/1000/i/d5cf6921561c53fbc3b68c42f3c21db3c58a1cf8ebc92e9a13a2fb82257777db/Haii-Small-Cards_New_Yakgwa_2.png" /&#62;
&#60;img width="1351" height="700" width_o="1351" height_o="700" data-src="https://freight.cargo.site/t/original/i/8b869a9ab1425d7b531706d9837c1135ee237dd4e1bb2b934d6939c0c768bfd1/Haii-Small-Cards_New_Dasik_2.png" data-mid="241250547" border="0"  src="https://freight.cargo.site/w/1000/i/8b869a9ab1425d7b531706d9837c1135ee237dd4e1bb2b934d6939c0c768bfd1/Haii-Small-Cards_New_Dasik_2.png" /&#62;
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Each package comes with a small card featuring tea and alcohol pairings.
	

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/494e907553bc148b7d91309922413e10359aec6843aee98021c695a937afa393/Haii-Hat_3.5.png" data-mid="241100590" border="0"  src="https://freight.cargo.site/w/1000/i/494e907553bc148b7d91309922413e10359aec6843aee98021c695a937afa393/Haii-Hat_3.5.png" /&#62;

	
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/240a09d1563cd5e4c540f9d2c6deb8fe2c8341f86c66c48d382b6d4f9c119f5a/Haii-Tshirt_3.5.png" data-mid="241100591" border="0"  src="https://freight.cargo.site/w/1000/i/240a09d1563cd5e4c540f9d2c6deb8fe2c8341f86c66c48d382b6d4f9c119f5a/Haii-Tshirt_3.5.png" /&#62;

	
	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/319e47f4e95a06c5d385adaf6d25446a9d040bef511b3c1ed3c57258af054b21/Yakgwa-gif-transparent.gif" data-mid="241056834" border="0"  src="https://freight.cargo.site/w/1000/i/319e47f4e95a06c5d385adaf6d25446a9d040bef511b3c1ed3c57258af054b21/Yakgwa-gif-transparent.gif" /&#62;
	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/133db4958075158578039937753badcf0894680850effb063315c75fcc71adf1/Dasik-gif-transparent.gif" data-mid="241056835" border="0"  src="https://freight.cargo.site/w/1000/i/133db4958075158578039937753badcf0894680850effb063315c75fcc71adf1/Dasik-gif-transparent.gif" /&#62;
	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a62d6caf5bb1caf0f37a4adf7a0a98953929de0aaac61a9c1f20b1f0b4aa22e2/Junggwa-gif-transparent.gif" data-mid="241056836" border="0"  src="https://freight.cargo.site/w/1000/i/a62d6caf5bb1caf0f37a4adf7a0a98953929de0aaac61a9c1f20b1f0b4aa22e2/Junggwa-gif-transparent.gif" /&#62;

	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/58b5021bd068f9b639db65ada644347e8d3233235f37583576abc1d1b6304602/Yugwa-gif-transparent.gif" data-mid="241056837" border="0"  src="https://freight.cargo.site/w/1000/i/58b5021bd068f9b639db65ada644347e8d3233235f37583576abc1d1b6304602/Yugwa-gif-transparent.gif" /&#62;


Behind The Scene :)


	&#60;img width="930" height="1307" width_o="930" height_o="1307" data-src="https://freight.cargo.site/t/original/i/022af3d96a1744765cb5471c0df7db7e5331f1d36ebbf69d583b79b21c88f979/imgi_68_image-763c5557-de98-47f4-8d33-7d774ac302e1.jpg" data-mid="248565409" border="0"  src="https://freight.cargo.site/w/930/i/022af3d96a1744765cb5471c0df7db7e5331f1d36ebbf69d583b79b21c88f979/imgi_68_image-763c5557-de98-47f4-8d33-7d774ac302e1.jpg" /&#62;
	&#60;img width="930" height="1307" width_o="930" height_o="1307" data-src="https://freight.cargo.site/t/original/i/0921464da4c4826412a7b1353a505868028ea13e26f2bf0a70a874556bb0d2f4/imgi_69_image-6ebaafe5-4351-4615-8c51-0afb2841ef59-1.jpg" data-mid="248565411" border="0"  src="https://freight.cargo.site/w/930/i/0921464da4c4826412a7b1353a505868028ea13e26f2bf0a70a874556bb0d2f4/imgi_69_image-6ebaafe5-4351-4615-8c51-0afb2841ef59-1.jpg" /&#62;
	&#60;img width="934" height="1307" width_o="934" height_o="1307" data-src="https://freight.cargo.site/t/original/i/5e5aa12e9c2d6d7f457293c9c206076d7fab82415b87e78d4854a6be68b76453/imgi_67_image-8b49469b-e95d-409b-b687-2b9b57f6ac4a.jpg" data-mid="248565413" border="0"  src="https://freight.cargo.site/w/934/i/5e5aa12e9c2d6d7f457293c9c206076d7fab82415b87e78d4854a6be68b76453/imgi_67_image-8b49469b-e95d-409b-b687-2b9b57f6ac4a.jpg" /&#62;
	&#60;img width="930" height="1307" width_o="930" height_o="1307" data-src="https://freight.cargo.site/t/original/i/c111a0d5a4db42b31b6f69334eba94dd40e7534740b33b6219af0c2879e7bfb6/imgi_70_image-e0785398-8a4c-41ca-aa63-d0ed18dd3f33.jpg" data-mid="248565399" border="0"  src="https://freight.cargo.site/w/930/i/c111a0d5a4db42b31b6f69334eba94dd40e7534740b33b6219af0c2879e7bfb6/imgi_70_image-e0785398-8a4c-41ca-aa63-d0ed18dd3f33.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Modelo x TOTC</title>
				
		<link>https://handeulhailey.works/Modelo-x-TOTC</link>

		<pubDate>Fri, 12 Sep 2025 18:22:18 +0000</pubDate>

		<dc:creator>Handeul Kim</dc:creator>

		<guid isPermaLink="true">https://handeulhailey.works/Modelo-x-TOTC</guid>

		<description>&#38;nbsp;
&#60;img width="2000" height="1112" width_o="2000" height_o="1112" data-src="https://freight.cargo.site/t/original/i/bdecdbe561ca3f8fa70581d9e6df839658747703361d5eee0bce973253e4f46e/TOTC-first-image-2.jpg" data-mid="238263808" border="0"  src="https://freight.cargo.site/w/1000/i/bdecdbe561ca3f8fa70581d9e6df839658747703361d5eee0bce973253e4f46e/TOTC-first-image-2.jpg" /&#62;

	Modelo at Tales of the Cocktail
︎︎︎ experiential design&#38;nbsp; [경험디자인]︎︎︎ event activation&#38;nbsp; [체험형 팝업]︎︎︎ hospitality&#38;nbsp; [F&#38;amp;B]


	At Tales of the Cocktail 2025, Modelo celebrated its 100-year legacy with a bold showcase of flavor and culture. Across the Tasting Room and Spirited Dining, guests explored the Michelada through immersive signage, menus, posters, digital assets, and giveaways I designed. Curated visuals and details brought the brand to life, inviting guests to experience Modelo’s heritage in fresh, contemporary ways.
 Modelo는 Tales of the Cocktail에 참여하여 맛과 문화를 과감하게 풀어내며 브랜드 100년의 레거시를 기념했습니다. 방문객들은 Tasting Room &#38;amp; Spirited Dining 곳곳에서  몰입감 있는 사이니지, 메뉴, 포스터, 디지털 에셋, 굿즈 디자인을 통해 미첼라다를 경험했습니다. 세심하게 큐레이션된 비주얼과 디테일은 브랜드에 생동감을 불어넣으며, Modelo가 지켜온 전통을 새롭고 현대적인 방식으로 만나볼 수 있도록 초대했습니다.

Worked with: Factory 360 Team


Highlights from the event, showing guest experiences and the immersive brand environment.


&#60;img width="7008" height="4672" width_o="7008" height_o="4672" data-src="https://freight.cargo.site/t/original/i/f1d0a5fe9d7a4f5db1ef58fdb8bbdfa2a919ca40ef7daa714f57d40a49e3060e/TOTC---MODELO-1.jpg" data-mid="238177460" border="0"  src="https://freight.cargo.site/w/1000/i/f1d0a5fe9d7a4f5db1ef58fdb8bbdfa2a919ca40ef7daa714f57d40a49e3060e/TOTC---MODELO-1.jpg" /&#62;

	
CHELADA BARGuests kicked off their experience with a first taste of
Modelo Chelada,
guided by bartenders
who showcased
playful garnishes and flavor enhancements.
	

&#60;img width="3200" height="1122" width_o="3200" height_o="1122" data-src="https://freight.cargo.site/t/original/i/b0753a6991598bbb6724c228e00a6ae49a46528fcebcbf0676d9602c3df4e7f7/totc-collage-1-2.png" data-mid="238584182" border="0"  src="https://freight.cargo.site/w/1000/i/b0753a6991598bbb6724c228e00a6ae49a46528fcebcbf0676d9602c3df4e7f7/totc-collage-1-2.png" /&#62;


&#60;img width="7008" height="4672" width_o="7008" height_o="4672" data-src="https://freight.cargo.site/t/original/i/aabf43ccd21c6944e1c6df9db37ff6d50852ab1289a10ebcd2fb6d203f34d032/TOTC---MODELO-6.jpg" data-mid="238178727" border="0"  src="https://freight.cargo.site/w/1000/i/aabf43ccd21c6944e1c6df9db37ff6d50852ab1289a10ebcd2fb6d203f34d032/TOTC---MODELO-6.jpg" /&#62;

	
DIY MICHELADAGuests
customized
drinks with rims&#38;nbsp;and bold add-ins. Playful garnishes inspired by regions across Mexico made it a hands-on, flavorful experience.
	

	&#60;img width="7008" height="4672" width_o="7008" height_o="4672" data-src="https://freight.cargo.site/t/original/i/7a770e078cf711ad840bdb9b58fec83924aeafa65756d54faff632edacb23c4c/TOTC---MODELO-138.jpg" data-mid="238180409" border="0"  src="https://freight.cargo.site/w/1000/i/7a770e078cf711ad840bdb9b58fec83924aeafa65756d54faff632edacb23c4c/TOTC---MODELO-138.jpg" /&#62;
	&#60;img width="7008" height="4672" width_o="7008" height_o="4672" data-src="https://freight.cargo.site/t/original/i/cb9c41da885fc0d5d253a4231daf4cf63b99b05c994d0d713cf4e59aaa0f7ac8/TOTC---MODELO-137.jpg" data-mid="238180426" border="0"  src="https://freight.cargo.site/w/1000/i/cb9c41da885fc0d5d253a4231daf4cf63b99b05c994d0d713cf4e59aaa0f7ac8/TOTC---MODELO-137.jpg" /&#62;
	

	&#60;img width="3200" height="1236" width_o="3200" height_o="1236" data-src="https://freight.cargo.site/t/original/i/1d29d658b489fa1f73ae3df2b361971753c8974c4aac8fd811517daec0698003/menus.png" data-mid="238266941" border="0"  src="https://freight.cargo.site/w/1000/i/1d29d658b489fa1f73ae3df2b361971753c8974c4aac8fd811517daec0698003/menus.png" /&#62;
	
TABLETOP SIGNAGEThree stations, City Center, Coastal, and Northern, featured region-specific illustrations based on Modelo’s brand guidelines and highlighted unique michelada toppings.

	
&#60;img width="7008" height="4672" width_o="7008" height_o="4672" data-src="https://freight.cargo.site/t/original/i/97d12adcc7a65e683606a890651a5dbbd23c3918fa2261c0baeecc3989fbbb68/TOTC---MODELO-259.jpg" data-mid="238180448" border="0"  src="https://freight.cargo.site/w/1000/i/97d12adcc7a65e683606a890651a5dbbd23c3918fa2261c0baeecc3989fbbb68/TOTC---MODELO-259.jpg" /&#62;

	
MICHELADA MEMORIAAfter creating their own micheladas, guests snapped a photo in a custom Modelo booth and placed it in a lotería-inspired frame. This&#38;nbsp;turned a delicious moment into a personalized keepsake.


	&#60;img width="3200" height="1236" width_o="3200" height_o="1236" data-src="https://freight.cargo.site/t/original/i/afe09de722a98b439ad1cc0fe628f652062be519d0a7bd19a2d9a24bba3e74d7/totc-collage4.png" data-mid="238584445" border="0"  src="https://freight.cargo.site/w/1000/i/afe09de722a98b439ad1cc0fe628f652062be519d0a7bd19a2d9a24bba3e74d7/totc-collage4.png" /&#62;
	

&#60;img width="7008" height="4672" width_o="7008" height_o="4672" data-src="https://freight.cargo.site/t/original/i/d2425cc17cb74035be26af531f884899d643f0e16b32c9aa53f09935468e762b/TOTC---MODELO-248.jpg" data-mid="238180599" border="0"  src="https://freight.cargo.site/w/1000/i/d2425cc17cb74035be26af531f884899d643f0e16b32c9aa53f09935468e762b/TOTC---MODELO-248.jpg" /&#62;


FOOD PAIRINGGuests were treated to Mexican bites, from tacos and empanadas to churros, to celebrate Modelo’s 100-year milestone.

	
&#60;img width="7008" height="4672" width_o="7008" height_o="4672" data-src="https://freight.cargo.site/t/original/i/f9ec82b40cb6eb964ab8a5d3eb9ced55627914e4e9ee0bc4b897f48122e91f20/TOTC---MODELO-63.jpg" data-mid="238180656" border="0"  src="https://freight.cargo.site/w/1000/i/f9ec82b40cb6eb964ab8a5d3eb9ced55627914e4e9ee0bc4b897f48122e91f20/TOTC---MODELO-63.jpg" /&#62;

	
GIVEAWAYSCustom Modelo swag, from totes and bandanas to pins, featured designs capturing the bold essence of the michelada and marking Modelo’s centennial.
	

&#60;img width="7008" height="4672" width_o="7008" height_o="4672" data-src="https://freight.cargo.site/t/original/i/1e9b3fea963f1048ec74daf698d88d8186fcfeaf09de0fc7822382e761589380/TOTC---MODELO-84.jpg" data-mid="238177454" border="0"  src="https://freight.cargo.site/w/1000/i/1e9b3fea963f1048ec74daf698d88d8186fcfeaf09de0fc7822382e761589380/TOTC---MODELO-84.jpg" /&#62;

	
	︎ RESULTS&#38;nbsp;
︎
479 attendees across Tasting Room &#38;amp; Spirited Dining︎ 151 trade-affiliated&#38;nbsp;attendees
︎ 475 impressions
︎ 250 virtual engagements
	

</description>
		
	</item>
		
		
	<item>
		<title>Potluck</title>
				
		<link>https://handeulhailey.works/Potluck</link>

		<pubDate>Mon, 01 Dec 2025 05:54:20 +0000</pubDate>

		<dc:creator>Handeul Kim</dc:creator>

		<guid isPermaLink="true">https://handeulhailey.works/Potluck</guid>

		<description>
&#60;img width="2500" height="1390" width_o="2500" height_o="1390" data-src="https://freight.cargo.site/t/original/i/78793b1fbb773c0aa27bf3df7170fef552934df3834e438142219ce4d8534add/Potluck-Hero-Image.png" data-mid="241300529" border="0"  src="https://freight.cargo.site/w/1000/i/78793b1fbb773c0aa27bf3df7170fef552934df3834e438142219ce4d8534add/Potluck-Hero-Image.png" /&#62;

	Potluck︎︎︎ brand application&#38;nbsp; [브랜드 어플리케이션]︎︎︎ social media design&#38;nbsp; [sns 디자인]︎︎︎ pantry goods&#38;nbsp; [식료품]
	Potluck is an all-natural Korean staples brand inspired by the joy of gathering over a good meal. My work involved bringing the brand identity to life across various touchpoints, including digital assets for social media content, and printed materials such as postcards and merchandise.Potluck은 좋은 음식을 함께 나누는 모임의 즐거움에서 시작된 보스턴을 기반으로 한 한국식 식료품 브랜드입니다. SNS 콘텐츠용 디지털 에셋부터 엽서, 굿즈 등 인쇄물까지 다양한 접점에 브랜드 아이덴티티를 적용했습니다.
Brand identity by Regrets Only


&#60;img width="2832" height="2832" width_o="2832" height_o="2832" data-src="https://freight.cargo.site/t/original/i/fbbaa3acceafebdccdee6d5476f2659da5c05a4098ffb984b559856ebd9af71f/Beet.png" data-mid="241300540" border="0"  src="https://freight.cargo.site/w/1000/i/fbbaa3acceafebdccdee6d5476f2659da5c05a4098ffb984b559856ebd9af71f/Beet.png" /&#62;
&#60;img width="2832" height="2832" width_o="2832" height_o="2832" data-src="https://freight.cargo.site/t/original/i/7e1bb6512afbbcedaa51898856bcba074fd69e776f286e6d12841ba952e7e64c/Bokchoy.png" data-mid="241300539" border="0"  src="https://freight.cargo.site/w/1000/i/7e1bb6512afbbcedaa51898856bcba074fd69e776f286e6d12841ba952e7e64c/Bokchoy.png" /&#62;
&#60;img width="2832" height="2832" width_o="2832" height_o="2832" data-src="https://freight.cargo.site/t/original/i/cefadd93ed96a82dc3baa50e39937133b76b4e041a7be3e6e650eebb3e0225f0/yellow-zucchini.png" data-mid="241300545" border="0"  src="https://freight.cargo.site/w/1000/i/cefadd93ed96a82dc3baa50e39937133b76b4e041a7be3e6e650eebb3e0225f0/yellow-zucchini.png" /&#62;
&#60;img width="2832" height="2832" width_o="2832" height_o="2832" data-src="https://freight.cargo.site/t/original/i/a1ebfc66d853e464369b854ddd839e6c5abe560d29fe354ab0a7567edcdb4a21/Watermelon-Radish.png" data-mid="241300544" border="0"  src="https://freight.cargo.site/w/1000/i/a1ebfc66d853e464369b854ddd839e6c5abe560d29fe354ab0a7567edcdb4a21/Watermelon-Radish.png" /&#62;
&#60;img width="2832" height="2832" width_o="2832" height_o="2832" data-src="https://freight.cargo.site/t/original/i/ec5b7095c627681eaa084b49b6908e6e11a5abc22d146b884387f9ca2ed07388/lotus-root.png" data-mid="241300542" border="0"  src="https://freight.cargo.site/w/1000/i/ec5b7095c627681eaa084b49b6908e6e11a5abc22d146b884387f9ca2ed07388/lotus-root.png" /&#62;
&#60;img width="2832" height="2832" width_o="2832" height_o="2832" data-src="https://freight.cargo.site/t/original/i/8deac4ebb9aa57f9ac861b50bc0ad8a578b8e76bbae58e1c69aaa00d596d2e34/purple-cabbage.png" data-mid="241300543" border="0"  src="https://freight.cargo.site/w/1000/i/8deac4ebb9aa57f9ac861b50bc0ad8a578b8e76bbae58e1c69aaa00d596d2e34/purple-cabbage.png" /&#62;

	
&#60;img width="2300" height="2300" width_o="2300" height_o="2300" data-src="https://freight.cargo.site/t/original/i/0ac65d05e3907eb3138f72da454ee1152f293e5c52adf58288e6173cf8538561/postcard-1.png" data-mid="241300552" border="0"  src="https://freight.cargo.site/w/1000/i/0ac65d05e3907eb3138f72da454ee1152f293e5c52adf58288e6173cf8538561/postcard-1.png" /&#62;

	Designed postcards to accompany Potluck product orders. It features the brand’s playful color palette and Vegetable Paper artwork on the front, with a clean back so they could also be used as cards.

Art by Jennifer Shin
	

&#60;img width="2528" height="2528" width_o="2528" height_o="2528" data-src="https://freight.cargo.site/t/original/i/95d241d8caec76b87547316600f58f5f3a7e65415d3f260df3c8eed25781c420/Group-75.png" data-mid="241251425" border="0"  src="https://freight.cargo.site/w/1000/i/95d241d8caec76b87547316600f58f5f3a7e65415d3f260df3c8eed25781c420/Group-75.png" /&#62;
&#60;img width="2528" height="2528" width_o="2528" height_o="2528" data-src="https://freight.cargo.site/t/original/i/9bf444a94e6f543ffe9b2c69daf5a1cbb3ed3d1fae22563b3765264e8b7c3186/Group-76.png" data-mid="241251426" border="0"  src="https://freight.cargo.site/w/1000/i/9bf444a94e6f543ffe9b2c69daf5a1cbb3ed3d1fae22563b3765264e8b7c3186/Group-76.png" /&#62;
&#60;img width="2528" height="2528" width_o="2528" height_o="2528" data-src="https://freight.cargo.site/t/original/i/39baf021d54e9afc8b79ae18e6c545162002185586f6d402b8517640fc93042d/Frame-311.png" data-mid="241251427" border="0"  src="https://freight.cargo.site/w/1000/i/39baf021d54e9afc8b79ae18e6c545162002185586f6d402b8517640fc93042d/Frame-311.png" /&#62;
&#60;img width="2528" height="2528" width_o="2528" height_o="2528" data-src="https://freight.cargo.site/t/original/i/6d0975a19d253fd9d2e2511ac52ae14b65e86070c0fbc9ddd8f8bbd91c5fc402/Frame-312.png" data-mid="241251430" border="0"  src="https://freight.cargo.site/w/1000/i/6d0975a19d253fd9d2e2511ac52ae14b65e86070c0fbc9ddd8f8bbd91c5fc402/Frame-312.png" /&#62;

	Designed a set of E-gift cards for Potluck’s online store.
	

	&#60;img width="4024" height="3390" width_o="4024" height_o="3390" data-src="https://freight.cargo.site/t/original/i/0f1cbb44653b9adde2ff8948a7fc177416aecedb19424dd47553cc14485d1d80/Group-18.png" data-mid="251770476" border="0"  src="https://freight.cargo.site/w/1000/i/0f1cbb44653b9adde2ff8948a7fc177416aecedb19424dd47553cc14485d1d80/Group-18.png" /&#62;
	
	&#60;img width="1320" height="4781" width_o="1320" height_o="4781" data-src="https://freight.cargo.site/t/original/i/34ffd6b2899d571e08a57aa8f7b81c3fa14bb07d0ccc7272c9a59227b2461509/email-template.png" data-mid="251770470" border="0"  src="https://freight.cargo.site/w/1000/i/34ffd6b2899d571e08a57aa8f7b81c3fa14bb07d0ccc7272c9a59227b2461509/email-template.png" /&#62; 
	

&#60;img width="4403" height="6605" width_o="4403" height_o="6605" data-src="https://freight.cargo.site/t/original/i/e7f9ee87e16587efb4dc351363a4366fce019112f1ba842c04e052d95e39c619/Potluck_IG_2.jpg" data-mid="241299889" border="0"  src="https://freight.cargo.site/w/1000/i/e7f9ee87e16587efb4dc351363a4366fce019112f1ba842c04e052d95e39c619/Potluck_IG_2.jpg" /&#62;

	Created social assets for Potluck that introduced new events and celebrated the community’s love for their products.
	

	(1) Love Letter to Ssamjang

Designed graphics to celebrate all the love for Potluck’s Ssamjang, because the texts don’t lie!
	
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/31956eba4f7233ae46963b7baa6bce3769eb53abc1660307450ab22691303c99/Love-Letter-to-Ssamjang-1.png" data-mid="241299966" border="0"  src="https://freight.cargo.site/w/1000/i/31956eba4f7233ae46963b7baa6bce3769eb53abc1660307450ab22691303c99/Love-Letter-to-Ssamjang-1.png" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/85e0f26566b31f2c37a11db77b539d98fd0a9f4aca675b25606e26d46b736de5/Love-Letter-to-Ssamjang-2.png" data-mid="241299967" border="0"  src="https://freight.cargo.site/w/1000/i/85e0f26566b31f2c37a11db77b539d98fd0a9f4aca675b25606e26d46b736de5/Love-Letter-to-Ssamjang-2.png" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/0fe3e8bc32fe3ac33565839638505ad4349687d1c493f083a032e223e1e266a9/Love-Letter-to-Ssamjang-3.png" data-mid="241299979" border="0"  src="https://freight.cargo.site/w/1000/i/0fe3e8bc32fe3ac33565839638505ad4349687d1c493f083a032e223e1e266a9/Love-Letter-to-Ssamjang-3.png" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/dd6dc79891c49f043f3d3176d3b4d9feac457ad050c2989c1629fced21b18e99/Love-Letter-to-Ssamjang-5.png" data-mid="241299981" border="0"  src="https://freight.cargo.site/w/1000/i/dd6dc79891c49f043f3d3176d3b4d9feac457ad050c2989c1629fced21b18e99/Love-Letter-to-Ssamjang-5.png" /&#62;


	(2) Dinner with Aperitivo Society

Potluck hosted a collaborative dinner with Aperitivo Society, and I designed the invitation graphics and menu for the event.
	
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/33618bc28f70c051fad9aedc5d509d05917de5a3f2a958c58ccf3776a469b3e0/APERITIVO-Collab-1.png" data-mid="241299924" border="0"  src="https://freight.cargo.site/w/1000/i/33618bc28f70c051fad9aedc5d509d05917de5a3f2a958c58ccf3776a469b3e0/APERITIVO-Collab-1.png" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/5b69b047dcfa4298fef6194ca37234b8c710422010cef084fc36e7ea4dfb608e/APERITIVO-Collab-2.png" data-mid="241299929" border="0"  src="https://freight.cargo.site/w/1000/i/5b69b047dcfa4298fef6194ca37234b8c710422010cef084fc36e7ea4dfb608e/APERITIVO-Collab-2.png" /&#62;


	(3)&#38;nbsp;Created a holiday-themed frame to highlight Potluck Gochujang’s feature in Globe Magazine’s 2025 Shop Local Gift Guide.
	
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/e13432d2d7e6da28d2cbaf16870630c142e548551f4dba55d14f3c3c1c98f92b/Globe-Magazine-1.png" data-mid="241299962" border="0"  src="https://freight.cargo.site/w/1000/i/e13432d2d7e6da28d2cbaf16870630c142e548551f4dba55d14f3c3c1c98f92b/Globe-Magazine-1.png" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/144b626e3bfcde692e0a803a55f5f499b97af3dbbdb09839c8c9bf15c0e4b25c/Globe-Magazine-2.png" data-mid="241299964" border="0"  src="https://freight.cargo.site/w/1000/i/144b626e3bfcde692e0a803a55f5f499b97af3dbbdb09839c8c9bf15c0e4b25c/Globe-Magazine-2.png" /&#62;


	(4) Designed social assets promoting Potluck’s giveaway and pop-up events.
	
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/37534b21d4695fddd44213571421f02065e22e1858c0ef92eaf87bcdb688727a/2025-AAPI.png" data-mid="241300019" border="0"  src="https://freight.cargo.site/w/1000/i/37534b21d4695fddd44213571421f02065e22e1858c0ef92eaf87bcdb688727a/2025-AAPI.png" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/0727715b3e0cc381aefb57e95bac523a4e45404af3d0d15395b503624095d41e/Momma-s-Collab.png" data-mid="241300024" border="0"  src="https://freight.cargo.site/w/1000/i/0727715b3e0cc381aefb57e95bac523a4e45404af3d0d15395b503624095d41e/Momma-s-Collab.png" /&#62;


&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/9a4dab507974e1e68c812eba852addf2023a5667e26507af0eba8adb9a7acef8/6BF3E9D1-001C-4E4D-B30D-F92A53FC68DA_1_201_a.jpg" data-mid="241300196" border="0"  src="https://freight.cargo.site/w/1000/i/9a4dab507974e1e68c812eba852addf2023a5667e26507af0eba8adb9a7acef8/6BF3E9D1-001C-4E4D-B30D-F92A53FC68DA_1_201_a.jpg" /&#62;
&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/2b73369f07a05bfc8f2de1d5a238ca4d9d678b0f0c9ac4d47537d0a353126bce/0FA1E07C-DCF6-42E9-8EF5-238C7A66D18E_1_201_a.jpg" data-mid="241300198" border="0"  src="https://freight.cargo.site/w/1000/i/2b73369f07a05bfc8f2de1d5a238ca4d9d678b0f0c9ac4d47537d0a353126bce/0FA1E07C-DCF6-42E9-8EF5-238C7A66D18E_1_201_a.jpg" /&#62;
&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/28adff902511428d4882ae5742fe754bd5e49f9d68b16b757c2dfb368529dfbb/438753E0-9DE0-4EE1-913C-3F3A5EA944CC_1_201_a.jpg" data-mid="241300213" border="0"  src="https://freight.cargo.site/w/1000/i/28adff902511428d4882ae5742fe754bd5e49f9d68b16b757c2dfb368529dfbb/438753E0-9DE0-4EE1-913C-3F3A5EA944CC_1_201_a.jpg" /&#62;
&#60;img width="1710" height="1710" width_o="1710" height_o="1710" data-src="https://freight.cargo.site/t/original/i/2f72626b832cbc5b4e1f98e45e23d583dd5427ebbbd0ba4610ec78aa9df3ba65/0BCC9CE1-610D-4F5E-BAC0-44313C168416_1_201_a.jpg" data-mid="241300212" border="0"  src="https://freight.cargo.site/w/1000/i/2f72626b832cbc5b4e1f98e45e23d583dd5427ebbbd0ba4610ec78aa9df3ba65/0BCC9CE1-610D-4F5E-BAC0-44313C168416_1_201_a.jpg" /&#62;

	Designed merch for Potluck.
(1)&#38;nbsp;Good Things Cap
(2) Jang Cap

More pieces coming soon!
	

</description>
		
	</item>
		
		
	<item>
		<title>National Air and Space Museum</title>
				
		<link>https://handeulhailey.works/National-Air-and-Space-Museum</link>

		<pubDate>Mon, 27 Mar 2023 23:47:58 +0000</pubDate>

		<dc:creator>Handeul Kim</dc:creator>

		<guid isPermaLink="true">https://handeulhailey.works/National-Air-and-Space-Museum</guid>

		<description>
&#60;img width="4302" height="2392" width_o="4302" height_o="2392" data-src="https://freight.cargo.site/t/original/i/db588a2b8728dffd4246cb83a099e7c4941ac37eed64ec17ab49ad93570862fe/poster-series.jpg" data-mid="175552307" border="0"  src="https://freight.cargo.site/w/1000/i/db588a2b8728dffd4246cb83a099e7c4941ac37eed64ec17ab49ad93570862fe/poster-series.jpg" /&#62;

	National Air and Space Museum︎︎︎ rebranding&#38;nbsp; [리브랜딩]
︎︎︎ brand identity&#38;nbsp; [브랜드 아이덴티티]︎︎︎ education&#38;nbsp; [교육기관]


	Established in 1946, National Air and Space Museum is a center for research into the history and science of aviation and spaceflight. It maintains the world's largest and most significant collection of space artifacts, encompassing all aspects of human flight and related works of art and archival materials. The arc shape represents the curvature of the Earth, which is shown through the design system.&#38;nbsp;1946년에 설립된 미국 국립항공우주박물관은 항공과 우주비행의 역사와 과학을 연구하는 중심지입니다. 세계에서 가장 규모가 크고 중요한 우주 관련 유산들을 보유하고 있으며, 인류 비행의 모든 분야는 물론 관련 예술 작품과 아카이브 자료까지 아우릅니다. Arc 형태는 지구의 곡률을 상징하며, 디자인 시스템 전반에 걸쳐 드러납니다.


	&#60;img width="1512" height="810" width_o="1512" height_o="810" data-src="https://freight.cargo.site/t/original/i/16b83bfcdaf9461fa3955160b72ea7070416cfc2d9cacfbe9b9c1411a993c426/grey-logo.jpg" data-mid="177271134" border="0"  src="https://freight.cargo.site/w/1000/i/16b83bfcdaf9461fa3955160b72ea7070416cfc2d9cacfbe9b9c1411a993c426/grey-logo.jpg" /&#62;
	

	&#60;img width="3000" height="1900" width_o="3000" height_o="1900" data-src="https://freight.cargo.site/t/original/i/6aa65dac505020898420a2a8f95a9b9941d879d77c9e9c633cf8b46066438389/exterior-.jpg" data-mid="175511432" border="0"  src="https://freight.cargo.site/w/1000/i/6aa65dac505020898420a2a8f95a9b9941d879d77c9e9c633cf8b46066438389/exterior-.jpg" /&#62;


	&#60;img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ab34a51a5b2d818bf11bbd2752e0a3e4e90039c11e98829b78fa9868e0f77ba1/Trifold-Brochure.jpg" data-mid="175511798" border="0" src="//freight.cargo.site/w/1500/i/ab34a51a5b2d818bf11bbd2752e0a3e4e90039c11e98829b78fa9868e0f77ba1/Trifold-Brochure.jpg" style="width: 505.254px; height: 378.941px; display: none;"&#62;
&#60;img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/d488aa22fb26619b80da7baf869ec7ffb2a6ebb9e3a4c342aeff77e3c7f46073/Trifold-Brochure-.jpg" data-mid="175512163" border="0"  src="https://freight.cargo.site/w/1000/i/d488aa22fb26619b80da7baf869ec7ffb2a6ebb9e3a4c342aeff77e3c7f46073/Trifold-Brochure-.jpg" /&#62;

	
	&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/49a8112a62cc4328bee52db80be174c64b33160488671aba8d0fbfc713a29fa6/id-card.jpg" data-mid="175512655" border="0"  src="https://freight.cargo.site/w/1000/i/49a8112a62cc4328bee52db80be174c64b33160488671aba8d0fbfc713a29fa6/id-card.jpg" /&#62;
	

	&#60;img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/878314a7a47c418a9951b8e3bc8d1cd2a49b2501f2a254ac3ad3140035865654/BuisinessCards-mockup.jpg" data-mid="175513570" border="0"  src="https://freight.cargo.site/w/1000/i/878314a7a47c418a9951b8e3bc8d1cd2a49b2501f2a254ac3ad3140035865654/BuisinessCards-mockup.jpg" /&#62;
	

	&#60;img width="1836" height="1458" width_o="1836" height_o="1458" data-src="https://freight.cargo.site/t/original/i/1a2ef6e890b12d632b7a2154dd825db933e2b8ebf147e04b5ef1a49dfd2e49a6/postcard-.jpg" data-mid="175514976" border="0"  src="https://freight.cargo.site/w/1000/i/1a2ef6e890b12d632b7a2154dd825db933e2b8ebf147e04b5ef1a49dfd2e49a6/postcard-.jpg" /&#62;
	

	&#60;img width="2160" height="1440" width_o="2160" height_o="1440" data-src="https://freight.cargo.site/t/original/i/27e1a3ceade059f7b7725c69ec4620730dd4a0ee6b08c2664591120cb28a102d/icons.png" data-mid="176223521" border="0"  src="https://freight.cargo.site/w/1000/i/27e1a3ceade059f7b7725c69ec4620730dd4a0ee6b08c2664591120cb28a102d/icons.png" /&#62;


	&#60;img width="1944" height="1728" width_o="1944" height_o="1728" data-src="https://freight.cargo.site/t/original/i/edd0657abc11454f0a0466f1aa7dc1112f4cccd708b354bacbbb56564290982f/way1-.jpg" data-mid="175513841" border="0"  src="https://freight.cargo.site/w/1000/i/edd0657abc11454f0a0466f1aa7dc1112f4cccd708b354bacbbb56564290982f/way1-.jpg" /&#62;
	&#60;img width="1944" height="1728" width_o="1944" height_o="1728" data-src="https://freight.cargo.site/t/original/i/82484644eee2152abe0a08ff9250f6f53729b9d12323afc81116958b45a0c52f/way2-.jpg" data-mid="175513842" border="0"  src="https://freight.cargo.site/w/1000/i/82484644eee2152abe0a08ff9250f6f53729b9d12323afc81116958b45a0c52f/way2-.jpg" /&#62;


	&#60;img width="5500" height="5500" width_o="5500" height_o="5500" data-src="https://freight.cargo.site/t/original/i/35331904fca27f9ba53ff16d28a30b00ffd485f276968db1372e012a8d8675cc/AIr-and-Space_IG_Phone.png" data-mid="222327124" border="0"  src="https://freight.cargo.site/w/1000/i/35331904fca27f9ba53ff16d28a30b00ffd485f276968db1372e012a8d8675cc/AIr-and-Space_IG_Phone.png" /&#62;


	&#60;img width="3000" height="2900" width_o="3000" height_o="2900" data-src="https://freight.cargo.site/t/original/i/c1c5131da04f15773c1e24dd895c8a6f92942cbd91f575f4f751124be9365e58/jacket-.jpg" data-mid="175597284" border="0"  src="https://freight.cargo.site/w/1000/i/c1c5131da04f15773c1e24dd895c8a6f92942cbd91f575f4f751124be9365e58/jacket-.jpg" /&#62;


&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/591c19d9bc2af020377c3b9d4b2391a702d1f967c5507c49aae99977c3970f85/patch2.png" data-mid="175497884" border="0"  src="https://freight.cargo.site/w/1000/i/591c19d9bc2af020377c3b9d4b2391a702d1f967c5507c49aae99977c3970f85/patch2.png" /&#62;
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2d3985bbe070522c7f9f56e31b280e74ce81a971923e1f89e0758dd8010b6c59/patch1.png" data-mid="175497883" border="0"  src="https://freight.cargo.site/w/1000/i/2d3985bbe070522c7f9f56e31b280e74ce81a971923e1f89e0758dd8010b6c59/patch1.png" /&#62;
&#60;img width="1100" height="1100" width_o="1100" height_o="1100" data-src="https://freight.cargo.site/t/original/i/6079ff4ff78b2c36aae0efd8a53f4c801d829b574a8dd676af691333389b5102/patch4-square.png" data-mid="175497940" border="0"  src="https://freight.cargo.site/w/1000/i/6079ff4ff78b2c36aae0efd8a53f4c801d829b574a8dd676af691333389b5102/patch4-square.png" /&#62;
&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/2e218879fd55164b3564003f34107abb4ce24f537be35a92d7c8ebe82c00a597/patch3.png" data-mid="175497885" border="0"  src="https://freight.cargo.site/w/600/i/2e218879fd55164b3564003f34107abb4ce24f537be35a92d7c8ebe82c00a597/patch3.png" /&#62;

	
	&#60;img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c0cd70bfd9b890649bebeda0860d188fce9c2c992769e5b387b7a25f04b48b31/shoppingbag-Mockup.png" data-mid="222386362" border="0"  src="https://freight.cargo.site/w/1000/i/c0cd70bfd9b890649bebeda0860d188fce9c2c992769e5b387b7a25f04b48b31/shoppingbag-Mockup.png" /&#62;
	

</description>
		
	</item>
		
		
	<item>
		<title>Mo</title>
				
		<link>https://handeulhailey.works/Mo</link>

		<pubDate>Fri, 17 Mar 2023 01:57:49 +0000</pubDate>

		<dc:creator>Handeul Kim</dc:creator>

		<guid isPermaLink="true">https://handeulhailey.works/Mo</guid>

		<description>
&#60;img width="3293" height="1906" width_o="3293" height_o="1906" data-src="https://freight.cargo.site/t/original/i/e26a141cfe4a108c5b810f1991a0b91095018ce6f28faa0f272fc87610e0b9ed/1MO-_AppIcon.jpg" data-mid="171978291" border="0"  src="https://freight.cargo.site/w/1000/i/e26a141cfe4a108c5b810f1991a0b91095018ce6f28faa0f272fc87610e0b9ed/1MO-_AppIcon.jpg" /&#62;


	Mo: Meditation &#38;amp; Sleep︎︎︎ rebranding&#38;nbsp; [리브랜딩]︎︎︎ brand identity&#38;nbsp; [브랜드 아이덴티티]︎︎︎ mental health&#38;nbsp; [정신 건강]


	Mo is a mindfulness app designed to contribute to a user's restful sleep. This is shown through multiple areas including meditation guides, relaxing music, and especially bedtime stories. The app's dreamy color palette delivers a calm nostalgic feeling, and the illustrations displayed throughout the platform enhance a magical ambiance by freeing a user’s negative emotions and leading them into a sweet dream.
Mo는 사용자들의 편안한 수면을 돕는 웰니스 앱입니다. 명상 가이드와 잔잔한 음악, 잠자리 동화 등 다양한 콘텐츠를 제공합니다. 몽환적인 컬러 팔레트는 차분하면서도 그리운 감성을 전하고, 앱 내 일러스트는 마법 같은 분위기를 더해 달콤한 꿈 속으로 안내합니다.


	&#60;img width="2900" height="3600" width_o="2900" height_o="3600" data-src="https://freight.cargo.site/t/original/i/52848f417444a27cf16b4204e50bfe0279ad4d19f058d9e3cda0684123e81de5/2MO_Poster.jpg" data-mid="171978292" border="0"  src="https://freight.cargo.site/w/1000/i/52848f417444a27cf16b4204e50bfe0279ad4d19f058d9e3cda0684123e81de5/2MO_Poster.jpg" /&#62;
	

 &#38;nbsp;

	&#60;img width="3016" height="3800" width_o="3016" height_o="3800" data-src="https://freight.cargo.site/t/original/i/9be043906bf58785b604407033af6bc17ba8202d4638af667a6ca0b9a7e6c685/3MO_ScreenAd.jpg" data-mid="171978293" border="0"  src="https://freight.cargo.site/w/1000/i/9be043906bf58785b604407033af6bc17ba8202d4638af667a6ca0b9a7e6c685/3MO_ScreenAd.jpg" /&#62;
	

&#60;img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/0afdba1e0ec8326739771d9f6c46574bfab10282d700ce41b87cdedef291d6ac/screens.jpg" data-mid="172206157" border="0"  src="https://freight.cargo.site/w/1000/i/0afdba1e0ec8326739771d9f6c46574bfab10282d700ce41b87cdedef291d6ac/screens.jpg" /&#62;


	&#60;img width="3300" height="3300" width_o="3300" height_o="3300" data-src="https://freight.cargo.site/t/original/i/31311594df2314506a2c5e9bfdd131e3168bc1adf1c140b84e9a7bee19bb8dd3/pillow-mist-.png" data-mid="172191687" border="0"  src="https://freight.cargo.site/w/1000/i/31311594df2314506a2c5e9bfdd131e3168bc1adf1c140b84e9a7bee19bb8dd3/pillow-mist-.png" /&#62;
	&#60;img width="3300" height="3300" width_o="3300" height_o="3300" data-src="https://freight.cargo.site/t/original/i/ad1a0d9423f2bc2e8bd1381bbde623c662eff7df8d8e69de9947d836733a49b4/sticker-.png" data-mid="172191767" border="0"  src="https://freight.cargo.site/w/1000/i/ad1a0d9423f2bc2e8bd1381bbde623c662eff7df8d8e69de9947d836733a49b4/sticker-.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Weekend Festival</title>
				
		<link>https://handeulhailey.works/Weekend-Festival</link>

		<pubDate>Fri, 17 Mar 2023 01:57:49 +0000</pubDate>

		<dc:creator>Handeul Kim</dc:creator>

		<guid isPermaLink="true">https://handeulhailey.works/Weekend-Festival</guid>

		<description>
&#60;img width="3292" height="1839" width_o="3292" height_o="1839" data-src="https://freight.cargo.site/t/original/i/25fd7072863598a915547921eb0c0be1a5913b4fb8353fb22dee49372d8dcd41/poster-mockup-.jpg" data-mid="177147588" border="0"  src="https://freight.cargo.site/w/1000/i/25fd7072863598a915547921eb0c0be1a5913b4fb8353fb22dee49372d8dcd41/poster-mockup-.jpg" /&#62;

	Weekend Festival︎︎︎ rebranding&#38;nbsp; [리브랜딩]︎︎︎ brand identity&#38;nbsp; [브랜드 아이덴티티]︎︎︎ music festival&#38;nbsp; [음악 페스티벌]


	Weekend Festival is the largest music festival in Northern Europe, and it presents individuals with the opportunity to get away from their daily lives. As per visual elements, I've applied contrast to display a comparison between life's dullness and the festival’s excitement. This is shown through the combination of ordinary sans-serif and bubbly typefaces and the usage of a neon-green color on a white background. Furthermore, the objects and quotes on the posters and billboard amplify the Weekend’s feeling of joy for its attendees.
Weekend Festival은 북유럽 최대 규모의 음악 페스티벌로, 사람들에게 일상에서 벗어나 자유를 만끽할 기회를 선사합니다. 시각적 대비를 활용해 반복되는 일상의 무료함과 페스티벌의 설렘을 나란히 보여주었습니다. 이 대비는 평범한 산세리프체와 통통 튀는 서체의 조합, 깔끔한 흰 배경 위 네온 그린의 색 조합으로 나타납니다. 또한 포스터와 빌보드 광고에 담긴 오브젝트와 문구는 관객들이 느끼는 Weekend의 즐거움을 한층 끌어올립니다.


	&#60;img width="2429" height="2000" width_o="2429" height_o="2000" data-src="https://freight.cargo.site/t/original/i/defc572561ffc7d99820882ce272a1c26c940bdaa385a79750d8f2db16489eeb/lineup-mockup.jpg" data-mid="177149232" border="0"  src="https://freight.cargo.site/w/1000/i/defc572561ffc7d99820882ce272a1c26c940bdaa385a79750d8f2db16489eeb/lineup-mockup.jpg" /&#62;


	&#60;img width="2604" height="1735" width_o="2604" height_o="1735" data-src="https://freight.cargo.site/t/original/i/e4d8662b46a03b18827db2840c6b2f25ad932cc53624965b17efde634045c3fe/map-mockup---noise-x.jpg" data-mid="175572206" border="0"  src="https://freight.cargo.site/w/1000/i/e4d8662b46a03b18827db2840c6b2f25ad932cc53624965b17efde634045c3fe/map-mockup---noise-x.jpg" /&#62;


	&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/0fd0f946d37e01b9e46d1afd3ad742ba0e59cb243480d8537526de201c3e5ec6/stage.jpg" data-mid="202857234" border="0"  src="https://freight.cargo.site/w/1000/i/0fd0f946d37e01b9e46d1afd3ad742ba0e59cb243480d8537526de201c3e5ec6/stage.jpg" /&#62;
	

	&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/29d19437b9f83647fbe210f41bfaad5c5239242edaa57fada6f7a809194b468a/WKND23_Day1_220956_JonathanMelartin_7327.jpg" data-mid="202857253" border="0"  src="https://freight.cargo.site/w/1000/i/29d19437b9f83647fbe210f41bfaad5c5239242edaa57fada6f7a809194b468a/WKND23_Day1_220956_JonathanMelartin_7327.jpg" /&#62;
	

	&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/72d8348a89e7b89c67cb9fbead95d0c9d014e36d14a97e9b8f90911d38a631ad/WKND23_Day1_185928_GeoffreyHubbel_-geoh-photo_GEO_9191-min-flip.jpg" data-mid="202857296" border="0"  src="https://freight.cargo.site/w/1000/i/72d8348a89e7b89c67cb9fbead95d0c9d014e36d14a97e9b8f90911d38a631ad/WKND23_Day1_185928_GeoffreyHubbel_-geoh-photo_GEO_9191-min-flip.jpg" /&#62;
	

	&#60;img width="2880" height="1623" width_o="2880" height_o="1623" data-src="https://freight.cargo.site/t/original/i/17d52268afdf89e055395b115fc4e2f0a4763795a85eab69b6eb2e7d31bf6209/billboard-mockup.jpg" data-mid="177149240" border="0"  src="https://freight.cargo.site/w/1000/i/17d52268afdf89e055395b115fc4e2f0a4763795a85eab69b6eb2e7d31bf6209/billboard-mockup.jpg" /&#62;
	

&#60;img width="4750" height="2950" width_o="4750" height_o="2950" data-src="https://freight.cargo.site/t/original/i/048e81b3fe0661b629812ae775fe181b7c3294265af1932c7f71b65f006527e2/wknd-social-media.jpg" data-mid="177149265" border="0"  src="https://freight.cargo.site/w/1000/i/048e81b3fe0661b629812ae775fe181b7c3294265af1932c7f71b65f006527e2/wknd-social-media.jpg" /&#62;


	&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d0a493e660331f95d49a509bd0ea90cc593f28641b3919bf617ee1164f6e8366/name.png" data-mid="173308738" border="0"  src="https://freight.cargo.site/w/1000/i/d0a493e660331f95d49a509bd0ea90cc593f28641b3919bf617ee1164f6e8366/name.png" /&#62;
	&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3ea94f3498caec540cf6f275eb579447f82031d27e254e73b4203fd2b8ebaa10/applepay.png" data-mid="173308669" border="0"  src="https://freight.cargo.site/w/1000/i/3ea94f3498caec540cf6f275eb579447f82031d27e254e73b4203fd2b8ebaa10/applepay.png" /&#62;


	&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c099e02ba6b93b1572d79a345e216bd0396b1c81d58ee8f43132743a58dc8467/mug.png" data-mid="173308319" border="0"  src="https://freight.cargo.site/w/1000/i/c099e02ba6b93b1572d79a345e216bd0396b1c81d58ee8f43132743a58dc8467/mug.png" /&#62;
	&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c68fd956dd95a0779915228b87bedbf84fbe234231ea9a4f034e46a3c84938bd/socks.png" data-mid="173308322" border="0"  src="https://freight.cargo.site/w/1000/i/c68fd956dd95a0779915228b87bedbf84fbe234231ea9a4f034e46a3c84938bd/socks.png" /&#62;
	&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3ba23c8aa7b255a3048a6408e050d28b00163aaf5f460a93b4ec5d2f447955ec/pin.png" data-mid="173308321" border="0"  src="https://freight.cargo.site/w/1000/i/3ba23c8aa7b255a3048a6408e050d28b00163aaf5f460a93b4ec5d2f447955ec/pin.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Archive Index</title>
				
		<link>https://handeulhailey.works/Archive-Index</link>

		<pubDate>Sat, 22 Apr 2023 02:17:33 +0000</pubDate>

		<dc:creator>Handeul Kim</dc:creator>

		<guid isPermaLink="true">https://handeulhailey.works/Archive-Index</guid>

		<description>

	Preview
	Project
	Category


&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/205acb98e1aa7899d7c3dd8db89bd548843d61375d954cbc59cbaa5e36a3c193/futbol-thumbnail-2.png" data-mid="253831747" border="0"  src="https://freight.cargo.site/w/1000/i/205acb98e1aa7899d7c3dd8db89bd548843d61375d954cbc59cbaa5e36a3c193/futbol-thumbnail-2.png" /&#62;

	Modelo:&#38;nbsp;La Cerveza del Fútbol
	Brand Activation


&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/601ea6f11b78583fd8f03c840d2c1bc04bb33c17150e7774b04e63568cd9ec78/bre-thumbnail.png" data-mid="253848536" border="0"  src="https://freight.cargo.site/w/1000/i/601ea6f11b78583fd8f03c840d2c1bc04bb33c17150e7774b04e63568cd9ec78/bre-thumbnail.png" /&#62;

	Constellation Brands: Bar &#38;amp; Restaurant Expo
	Brand Activation


&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/32da73ee07178889561a7ac332aaebf8be7df345ce48c5647f52a893dfe9f68b/Robert-Gober-Poster.png" data-mid="251643297" border="0"  src="https://freight.cargo.site/w/1000/i/32da73ee07178889561a7ac332aaebf8be7df345ce48c5647f52a893dfe9f68b/Robert-Gober-Poster.png" /&#62;

	Robert Gober:&#38;nbsp;extramundane
	Branding


&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a82d2b6b49bf3467f71be017e2edb0de4102323ae7d2b0a2919452154fa50141/A4TE.png" data-mid="251772219" border="0"  src="https://freight.cargo.site/w/1000/i/a82d2b6b49bf3467f71be017e2edb0de4102323ae7d2b0a2919452154fa50141/A4TE.png" /&#62;

	Advocates for Trans Equality
	
	UI/UX*Project at Decimal


&#60;img width="3400" height="3400" width_o="3400" height_o="3400" data-src="https://freight.cargo.site/t/original/i/d35cce45660b0505707fcf40d59e79dbea8da1c4e34b65029797e01202627065/cnl-square.gif" data-mid="241251195" border="0"  src="https://freight.cargo.site/w/1000/i/d35cce45660b0505707fcf40d59e79dbea8da1c4e34b65029797e01202627065/cnl-square.gif" /&#62;

	City Night Line
	Branding


&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/99cb0d6378615abccd5690883fa03c791d1be78fc750db55cec7a60398b17c71/Untitled-2.jpg" data-mid="226629513" border="0"  src="https://freight.cargo.site/w/1000/i/99cb0d6378615abccd5690883fa03c791d1be78fc750db55cec7a60398b17c71/Untitled-2.jpg" /&#62;

	
	Urban Grotesca
	Midjourney

	
&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2e83b7a439abe5a27f55e871de93f849cb9122140efc3ae18e0b1b623f8e5b6e/combo1.jpg" data-mid="177230893" border="0"  src="https://freight.cargo.site/w/1000/i/2e83b7a439abe5a27f55e871de93f849cb9122140efc3ae18e0b1b623f8e5b6e/combo1.jpg" /&#62;

	RISO
	Print


&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fe44bf6d2bb947d45a6ffe8d2764401a4d86dcc2c206f9cfacfc73d309fc5d58/deepdive-1-1.jpg" data-mid="238183982" border="0"  src="https://freight.cargo.site/w/1000/i/fe44bf6d2bb947d45a6ffe8d2764401a4d86dcc2c206f9cfacfc73d309fc5d58/deepdive-1-1.jpg" /&#62;

	Deep Dive
	UI/UX


&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c9b007c9ed0bf549debb4ffd9dd216d775d9875d4a5f72812282c4ae5f5b013b/new-art-city-thumbnail.jpg" data-mid="177232213" border="0"  src="https://freight.cargo.site/w/1000/i/c9b007c9ed0bf549debb4ffd9dd216d775d9875d4a5f72812282c4ae5f5b013b/new-art-city-thumbnail.jpg" /&#62;

	Cool World That’ll Make You Feel Better
	AR &#124; 3D


&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8edbd3768dde5822b38c4bdb1e2cac30a4026e2548454311b7da21e9fa12b849/duonyc-thumbnail.jpg" data-mid="189215903" border="0"  src="https://freight.cargo.site/w/1000/i/8edbd3768dde5822b38c4bdb1e2cac30a4026e2548454311b7da21e9fa12b849/duonyc-thumbnail.jpg" /&#62;

	duoNYC
	Advertising


&#60;img width="2800" height="2800" width_o="2800" height_o="2800" data-src="https://freight.cargo.site/t/original/i/442fd06dfda4dc6fbe68d2c48ae1a8c0da672e7ca7402f3692d9da2c24252106/yo-thumbnail2.png" data-mid="240315385" border="0"  src="https://freight.cargo.site/w/1000/i/442fd06dfda4dc6fbe68d2c48ae1a8c0da672e7ca7402f3692d9da2c24252106/yo-thumbnail2.png" /&#62;

	Yokiaidi
	UI/UX&#38;nbsp;&#124; Branding 
*Intern Project at Decimal

	
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/50a77f33e1c33860e67310bf3efc90a90592ee35844dc444b8753898a04f7e8e/heartpizza.png" data-mid="177212583" border="0"  src="https://freight.cargo.site/w/1000/i/50a77f33e1c33860e67310bf3efc90a90592ee35844dc444b8753898a04f7e8e/heartpizza.png" /&#62;

	Pizza App
	UI/UX


&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3b14d9973551bd444d22cf8f66de98b72e416a8ac53eac11217de696de6e5afb/.jpg" data-mid="176225219" border="0"  src="https://freight.cargo.site/w/1000/i/3b14d9973551bd444d22cf8f66de98b72e416a8ac53eac11217de696de6e5afb/.jpg" /&#62;


	K-pop Poster Series
	Poster

	
</description>
		
	</item>
		
		
	<item>
		<title>Modelo: La Cerveza del Fútbol</title>
				
		<link>https://handeulhailey.works/Modelo-La-Cerveza-del-Futbol</link>

		<pubDate>Fri, 30 Oct 2026 14:28:28 +0000</pubDate>

		<dc:creator>Handeul Kim</dc:creator>

		<guid isPermaLink="true">https://handeulhailey.works/Modelo-La-Cerveza-del-Futbol</guid>

		<description>
&#60;img width="2000" height="1112" width_o="2000" height_o="1112" data-src="https://freight.cargo.site/t/original/i/d09f84da90bc1870cda8da95c9ceb2afb5b8fe95f25a3d9450f9603b472c06ba/Futbol-first-image.png" data-mid="253834391" border="0"  src="https://freight.cargo.site/w/1000/i/d09f84da90bc1870cda8da95c9ceb2afb5b8fe95f25a3d9450f9603b472c06ba/Futbol-first-image.png" /&#62;


	Modelo:&#38;nbsp;La Cerveza del Fútbol

︎︎︎ experiential design
︎︎︎ brand activation︎︎︎ hospitality


	Modelo’s summer 2026 campaign made the brand the beer of the beautiful game, with in-store POS, limited-edition packaging with a custom soccer ball design, collaborations with Kappa and global fútbol stars, and watch party takeovers at local bars in big cities.
Worked with: Factory 360 Team


	&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/02bb854827fa0da20d2d21a59aae3367cffab4818d01a4fad07108b66d091b51/DSC03329.jpg" data-mid="253834355" border="0"  src="https://freight.cargo.site/w/1000/i/02bb854827fa0da20d2d21a59aae3367cffab4818d01a4fad07108b66d091b51/DSC03329.jpg" /&#62;
	

&#60;img width="3644" height="2429" width_o="3644" height_o="2429" data-src="https://freight.cargo.site/t/original/i/5f8bdebff1cc2d4d20af83c52f71ad71e43fceaa9ff6d25604167a33462cc408/DSC01981.jpg" data-mid="253834075" border="0"  src="https://freight.cargo.site/w/1000/i/5f8bdebff1cc2d4d20af83c52f71ad71e43fceaa9ff6d25604167a33462cc408/DSC01981.jpg" /&#62;

	
&#60;img width="2624" height="3936" width_o="2624" height_o="3936" data-src="https://freight.cargo.site/t/original/i/efb38bb293087f667c5ba50b44d7c15735dff11c73e71959aa563371a47f7e68/DSC01987.jpg" data-mid="253833985" border="0"  src="https://freight.cargo.site/w/1000/i/efb38bb293087f667c5ba50b44d7c15735dff11c73e71959aa563371a47f7e68/DSC01987.jpg" /&#62;

	
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