Weekend Festival

︎︎︎ rebranding
︎︎︎ brand identity
︎︎︎ music festival
Weekend Festival is the largest music festival in Northern Europe, and it presents individuals with the opportunity to get away from their daily lives. As per visual elements, I've applied contrast to display a comparison between life's dullness and the festival’s excitement. This is shown through the combination of ordinary san-serif and bubbly typefaces and the usage of a neon-green color on a white background. Furthermore, the objects and quotes on the posters and billboard amplify the Weekend’s feeling of joy for its attendees.

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