Potluck is an all-natural Korean staples brand inspired by the joy of gathering over a good meal. My work involved bringing the brand identity to life across various touchpoints, including digital assets for social media content, and printed materials such as postcards and merchandise.

Brand identity by Regrets Only

Designed postcards to accompany Potluck product orders. It features the brand’s playful color palette and Vegetable Paper artwork on the front, with a clean back so they could also be used as cards.

Art by Jennifer Shin

Designed a set of E-gift cards for Potluck’s online store.

Created social assets for Potluck that introduced new events and celebrated the community’s love for their products.

(1) Love Letter to Ssamjang

Designed graphics to celebrate all the love for Potluck’s Ssamjang, because the texts don’t lie!

(2) Dinner with Aperitivo Society

Potluck hosted a collaborative dinner with Aperitivo Society, and I designed the invitation graphics and menu for the event.

(3) Created a holiday-themed frame to highlight Potluck Gochujang’s feature in Globe Magazine’s 2025 Shop Local Gift Guide.

(4) Designed social assets promoting Potluck’s giveaway and pop-up events.

Designed merch for Potluck.

(1) Good Things Cap
(2) Jang Cap


More pieces coming soon!