Potluck is an all-natural Korean staples brand inspired by the joy of gathering over a good meal. My work involved bringing the brand identity to life across various touchpoints, including digital assets for social media content, and printed materials such as postcards and merchandise.

Potluck은 좋은 음식을 함께 나누는 모임의 즐거움에서 시작된 보스턴을 기반으로 한 한국식 식료품 브랜드입니다. SNS 콘텐츠용 디지털 에셋부터 엽서, 굿즈 등 인쇄물까지 다양한 접점에 브랜드 아이덴티티를 적용했습니다.


Brand identity by Regrets Only

Designed postcards to accompany Potluck product orders. It features the brand’s playful color palette and Vegetable Paper artwork on the front, with a clean back so they could also be used as cards.

Art by Jennifer Shin

Designed a set of E-gift cards for Potluck’s online store.

Created social assets for Potluck that introduced new events and celebrated the community’s love for their products.

(1) Love Letter to Ssamjang

Designed graphics to celebrate all the love for Potluck’s Ssamjang, because the texts don’t lie!

(2) Dinner with Aperitivo Society

Potluck hosted a collaborative dinner with Aperitivo Society, and I designed the invitation graphics and menu for the event.

(3) Created a holiday-themed frame to highlight Potluck Gochujang’s feature in Globe Magazine’s 2025 Shop Local Gift Guide.

(4) Designed social assets promoting Potluck’s giveaway and pop-up events.

Designed merch for Potluck.

(1) Good Things Cap
(2) Jang Cap


More pieces coming soon!