At Tales of the Cocktail 2025, Modelo marked its 100-year legacy with a bold celebration of flavor and culture. Across the Tasting Room and Spirited Dining, the brand showcased the Michelada, honoring the roots of this classic beertail. I designed immersive signage, menus, posters, digital assets, and giveaways that brought the brand to life and enhanced guest interaction. Engaging visuals and curated details invited guests to experience Modelo’s heritage while discovering fresh and contemporary ways to enjoy this iconic drink.