Haii


︎︎︎ brand identity
︎︎︎ packaging

︎︎︎ confectionery
Derived from the Korean word for 'Sun,' Haii casts a new light on traditional delicacies. Just as the sun provides warmth and life, Haii illuminates the rich heritage of Korean desserts including Yakgwa, Dasik, Junggwa, and Yugwa with a modern vibrancy. Amidst the global rise of K-culture, Haii reimagines these treats not just as food, but as a radiant experience of joy and connection.

Partnered with: Jueun Kim 





































Each package comes with a small card featuring tea and alcohol pairings.



























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