Haii
︎︎︎ brand identity
︎︎︎ packaging
︎︎︎ confectionery
︎︎︎ brand identity
︎︎︎ packaging
︎︎︎ confectionery
Derived from the Korean word for 'Sun,' Haii casts a new light on traditional delicacies. Just as the sun provides warmth and life, Haii illuminates the rich heritage of Korean desserts including Yakgwa, Dasik, Junggwa, and Yugwa with a modern vibrancy. Amidst the global rise of K-culture, Haii reimagines these treats not just as food, but as a radiant experience of joy and connection.
Partnered with: Jueun Kim
Partnered with: Jueun Kim


Each package comes with a small card featuring tea and alcohol pairings.



